A hyperspace adventurer, fabulist, pixel shifter, tree hugger, poltergeist, imagineer and all round good guy.
Digital designer and creative director
26 years of experience on UX, art direction and digital design
Based in
Montevideo, UY
Descomplica
CDPO — Chief Design and Product Officer, Rio de Janeiro, BR
Professional profile
Digital product design and branding for innovation and social impact: focus on education and employability.
Previously
Creative and design director, Paris and London
McCann Worldgroup
Global digital executive creative director, London and Milan
AnalogFolk London
Executive creative director, London
Syzygy London
Executive creative director, London
Agency Republic
Head of design and creative director, London
Gringo
Art and creative director, São Paulo
Globo.com
Visual and product designer, Rio de Janeiro
Investhop.com & Banco1.net
Product designer, Rio de Janeiro
Some brands/clients I have worked with
Google, Red Bull, Nike, The Guardian, The Louvre Museum, Victoria's Secret, Kenzo Takada, Coca-Cola, Coke Zero, Turkish Airlines, Absolut Vodka, Mercedes-Benz, Samsung, BBC, Playstation, Nina Ricci, Chevrolet, Barclays Wealth, Mazda Motors Europe, Desigual, Smirnoff, O2, EA Games, Sony, Honda/Acura, Pimms, Sure, Motorola, Boots UK, Boots US, Budlight, Bushmills, Miller Genuine Draft, Gordon's Gin, Gatorade, HP, Royal Air Force, Adidas, Hovis, Jose Cuervo Tequila, SEAT, Malibu, Rowse Honey, Green&Black's, Natural History Museum of Rio de Janeiro
Awards & Recognition
2023 iBest! in Education - Academy Award (Descomplica)
2023 iBest! in Education - Popular Choice (Descomplica)
2022 NPS Awards (Descomplica)
2022 Influenciadores Digitais - Education (Descomplica)
2021 iBest! in Education (Descomplica)
2021 FastCo. Brands That Matter (Descomplica)
2021 FastCo. Most Innovative Companies- Latin America (Descomplica)
2021 HolonIQ Most Innovative EdTech (Descomplica)
2020 Brasil Design Awards - UX (Descomplica UEE)
2020 Brasil Design Awards - Serviço Digital (Descomplica UEE)
2020 Brasil Design Awards - Impacto Positivo (Descomplica UEE)
2020 Brasil Design Awards - UX (Faculdade Descomplica)
2020 Brasil Design Awards - Serviço Digital (Faculdade Descomplica)
2020 Brasil Design Awards - Branding (Descomplica)
2020 INNXBR - Ed-Tech (Descomplica)
2020 INNXBR - Scale Up (Descomplica)
2020 IXDA Shortlist (Descomplica College LMS)
2020 Influenciadores Digitais - Educação (Descomplica)
2020 Influenciadores Digitais - Educação Voto Popular (Descomplica)
2020 Top 100 innovation start ups to watch (Descomplica)
2020 The World Economic Forum Tech Pioneers (Descomplica)
2020 HolonIQ Most Innovative EdTech LatAm (Descomplica)
2017 Le Book Creative Awards Chicago (The Slide Experience, Happy Finish)
2017 Webby Awards Best Navigation/Structure + People's Voice (Google Play The World)
2017 FastCo. Most Innovative Companies- Latin America (Descomplica)
2016 FWA (Fantastic Beasts and Where to Find Them - Google Zoo)
2015 Accolade (20 Things... - SYZYGY)
2013 One Show Interactive Merit (20 Things... - SYZYGY)
2013 Red Dot Click Awards, Best car website (Mazda.co.uk - SYZYGY)
2013 FWA (Spark Social City)
2012 DMMA Awards, Silver in Social Media (20 Things... - SYZYGY)
2012 FWA Mobile Awards (Malibu Sunshine - AnalogFolk)
2010 FWA Mobile Awards (O2 The Great Niggle Nobble - Agency Republic)
2010 Tomorrow Awards (Playstation Killzone 2 - Agency Republic)
2010 The ANNAs Online Award (COI - Smokefree Generation)
2009 Eurobest Gold (Playstation Killzone - Agency Republic)
2009 Young Guns Awards Gold (Playstation Killzone - Agency Republic)
2009 Epica Awards Gold (Playstation Killzone - Agency Republic)
2009 Gold London International Awards 2009 (Playstation Killzone - Agency Republic)
2009 Silver London International Awards 2009 (Playstation Killzone - Agency Republic)
2009 Gold Creativity Annual Awards (Mercedes Smart)
2009 Silver Creativity Annual Awards (O2 Quacky Races)
2009 Flashtalking Campaign of the month/Sept. (COI)
2009 BIMA Creative Showcase (Playstation Killzone - Agency Republic)
2009 Silver Cannes Cyber Lion (Playstation Killzone - Agency Republic)
2009 Bronze Cannes Cyber Lion (Mercedes - Smart - Agency Republic)
2009 Creative Circle Bronze (Pimms)
2008 Wave Festival Awards - Silver (Absolut Brasil)
2008 One Show Interactive merit (Absolut Brasil)
2008 Revolution Awards (Mercedes-Benz)
2008 Creative Circle Honours (O2 Favorite Place)
2008 Creative Circle Bronze (O2)
2008 Creative Circle Bronze (Mercedes)
2008 Marketing Mag. Agency of the Year (Agency Republic)
2008 BIMA Award (O2 Favourite Place)
2008 EuroBest Agency of the Year (Agency Republic)
2008 EuroBest Gold (Mercedes Smart)
2008 EuroBest Silver (O2 Favorite Place)
2008 Creative Showcase (Little Big Planet - Playstation)
2008 Campaign Big Awards (Mercedes Smart)
2008 London International Awards (Mercedes Smart)
2008 IAB Creative Showcase (PIMMs)
2008 Webby Awards (Mercedes-Benz)
2008 Y Design Awards (Mercedes-Benz)
2008 Wave Festival Awards - Silver (Maxhaus Digital)
2008 Creative Showcase (O2 Quacky Races)
2008 FWA (Mercedes Smart)
2007 Bronze Cannes Cyber Lion (Still Alive)
2007 CWA Creative Website Awards (Still Alive)
2007 FWA (Still Alive)
2007 FWA (Absolut Brasil)
2007 FWA (Absolut Ruby Red)
2007 FWA (Cutwater San Francisco)
2007 FWA (Maxhaus Digital)
2007 FWA (Acura MDX)
2007 FWA (Tudo Agency)
2004 International Business Awards (Unibanco)
Work published
IDB
The World Economic Forum
HoloIQ
TechCrunch
Fast Company
FastCo.Design
BuzzFeed
Wired Magazine
Computer Arts
Campaign Magazine
Creativity Online
Mashable
Gizmodo
The Telegraph
Teen Vogue
The Verge
The Next Web
Design Week
Digital Trends
Engadget
LaughingSquid
BrainStorm9
Digital for Life
SurfStation
O Globo
Exame
Veja
Isto é
Web Design
Today
Zupi
Conferences, other publications and collaborations
2020 IDB How Disruptive Innovators Prepare Today’s Students To Be Tomorrow Workforce (Publication)
2020 Revista Exame — A New Way Of Teaching (Article published)
2020 Revista Exame — Pandemic Accelerates Virtual Courses Adoption (Article published)
2020 Revista Exame — The 1.000 Students Classroom (Article published)
2013 WIDE Magazine (Interview published)
2012 IAD Industry Study (Hyper Island)
2011 Cutedrop interview
2010 MarketingWeek (Branding in the network world: the five keys to success)
2010 Revolution Magazine (Cover feature, November 2010)
2010 11 Intersecção Conference - UFRJ, Rio de Janeiro, Brazil
2009 Zupi website co-editor
2009 Zupi Magazine (Best places to work in the world)
2009 Webdesign magazine (Interview published)
2008 Webdesign Navigation book - Taschen (Work featured)
2008 Webdesign Magazine (Article published)
2008 Webdesign Magazine (Interview published)
2008 Ecology Design (Interview and work featured in the book)
2007 WebDesign Mag. article (Influences of street art in digital design)
2007 Luz & Cena Magazine article (New digital design tendencies)
2007 Webdesign Magazine (Gringo Portfolio special article)
2006 Computer Arts Magazine (Portfolio published)
2006 WebDesign Mag. (Interview published)
2006 Zupi Magazine (Interview published)
2006 Expo Arte Digital, Nova Friburgo (Work featured at the exhibition)
2006 Webdesign Magazine (Web Alchmists article)
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